Interesting article for #summercamp professionals in Canada.
What are you doing now to meet this change in demographic? How are you going to attract these children and their parents to your summer camp?
If we do not drastically rethink the way we think of “summer camp” then many will be in serious trouble.
The Star: Visible minorities increasing in Canada
OTTAWA—By 2031, nearly 40 per cent of children under the age of one in Canada will belong to a visible minority group, Statistics Canada projects.
… (more)