If you don’t have your website done up correctly it will reflect on who you are as a business/camp.
If you don’t think that your website is your most important marketing tool (aside from word of mouth), you need to think again. When someone passes on a great review of your camp – the first thing most people now ask is, “What is the website?” Your website should reflect who you are and what you do.
Your website should be dynamic and content should be updated and subscribeable.
Interesting article on the 5 Realities of Church Website Design – we can apply the 5 realities to summer camp as well.