Is what we do now what will be done 10 years from now? I think that historically camp is one of the few industrys that hasn’t changed the product that we offer. Sure we add programs, sure we have speciality camps, but does any of it help? Long term.
Does a name change for a camping assoication really signify meaningful change? Who will care?
If you were an investor, would you invest in the product that we call camp?