So we did a new promotion this year. We offered our parents the opportunity to give the gift of camp for Christmas. We encouraged them to put camp under the tree so that kids could open up camp on Christmas morning.
Here are some of the details:
- our parents do not normally register for camp until January or later, so doing this promotion meant that we would have to have our forms and registration ready to go earlier.
- coming from a private camp background I also realized that many parents in larger centres who send their kids to more expensive camps register their campers much earlier, but in southwestern Ontario the parents do not have the same sense of urgency – so we are asking parents to take a big step – register for camp earlier.
- if campers were registered by December 15 we would send out a card to go under the tree for the camper – so the camper could open camp on Christmas morning.
- they will also get a ‘limited edition’ t-shirt sent out to them in January – only given out to the campers who register for the Christmas special.
We have a few families that have signed up, but the value is in repeating it each year – so campers look forward to getting camp for Christmas.
Just an idea to share and put out there.
Merry Christmas to all and happy holidays to everyone.
Joe